There are at least two other factors: 1) most of these certifications come with large philosophical impact. You can’t choose to be a “social impact only” B Co

There are at least two other factors: 1) most of these certifications come with large philosophical impact. You can’t choose to be a “social impact only” B Corp, for example, you have to go all in on their philosophy on waste management too. 2) by not publicizing you reserve the option to switch grades/practices if necessary in the future.