6 ms·

Sad that legos were/are traditionally thought of as boy toys and a generation of women grew up without them. It's basically what happened with computers too. Ma

Sad that legos were/are traditionally thought of as boy toys and a generation of women grew up without them. It's basically what happened with computers too. Many of the most important early computer pioneers were women

deleted 7y ago
[deleted]
celticninja 7y ago
http://thumbpress.com/lego-girl-then-and-now/ http://thumbpress.com/lego-girl-then-and-now/ I don't think that they used to be gender specific however with the Lego friends and elves sets they have definitely gone that way
- nf8nnfufuu 7y ago
  That's just cherry picking, or a set up. Girl "now" could just as easily have built any other number of sets. Gender specific - well the market to both boys and girls. What else should they do? Try to sell "friends" to boys and "warrior robots" (or whatever) to girls, just to please the feminists? I don't think they would mind girls buying the warrior stuff and boys buying the friends or elves stuff. More sales for them.
teniutza 7y ago
I can only say that my 6 yo daughter has more LEGO (Frozen and/or Friends) sets than I have (Technic or Creator).
- jacquesm 7y ago
  Shouldn't that be the expectation ;) ? /me is still way ahead of his children, hah!
nf8nnfufuu 7y ago
That's just bullshit, a narrative feminists peddled by posting selective pictures and ads of LEGO sets. They even complain about modern "girl's Lego", instead of being happy that it brings girls to using Lego. It also doesn't make sense to complain about a Lego car as enforcing gender stereotypes. Don't they want girls to build cars? It is so illogical. They claim girls are not interested in engineering (cars), because of Lego not catering to girls, and at the same time claim Lego cars don't appeal to girls. As if company bosses would shun earning billions by refusing to market to girls, just to enforce gender stereotypes. Companies want to make money. That's it. The new "themed" sets apparently sell better than the "random box of colored bricks" from the past.
- bluetomcat 7y ago
  > The new "themed" sets apparently sell better than the "random box of colored bricks" from the past. In the 1990s, almost no sets were "random boxes of colored bricks" and they were all themed, but the themes weren't the commercialized junk they are today. You had Castle, Pirates and Space without any references to movie characters and the structures were rather harmonic without too many special or overly-sized parts. The minifigs had serious faces and were not cartoonish. A child would be able to invent its own story and get creative with those themes, rather than using the toy to play when it's not watching the movie.
  - 9nGQluzmnq3M 7y ago
    Oh, give me a break. Every Lego Star Wars or Ninjago set my kids have gotten has long since been dismantled and reassembled into new creations.
    - Symbiote 7y ago
      It is reasonable to say that 2019's "Star Wars" is commercial, but the 1990s "Space" sets weren't commercial. Some parents prefer not to have brands or advertising within their children's toys, and Lego used to be free from this influence.
      - wodenokoto 7y ago
        No, it is not reasonable to say 'the 1990s "Space" sets weren't commercial.' Of course they were commercial. They did a space theme because they thought it would sell, just like they are now doing Star Wars because they sell.
  - nf8nnfufuu 7y ago
    Apparently the "commercialized junk" sells better, though. Lego was close to going bankrupt in the 90ies. Apart from the price, I personally can't really complain about the modern Lego sets, either. They are nice puzzles, and my kids like to play with them. After a while they fall apart, and new things can be built. I don't think Lego wants to pay for expensive Hollywood brands. They always try to establish their own brands, too, like Ninjago, Lego Movie, Nexo Knights. Often it seems the Hollywood stuff simply sells better.
bildung 7y ago
Of all toy companies Lego is probably the last one to be criticized like that. Lego has famously worked against that impression for decades, e.g. [0] from the 70s and [1] from the 80s. [0] https://imgur.com/gallery/XmlDUox https://imgur.com/gallery/XmlDUox [1] https://imgur.com/gallery/xwAsW56 https://imgur.com/gallery/xwAsW56

deleted 7y ago

[deleted]

celticninja 7y ago

http://thumbpress.com/lego-girl-then-and-now/ http://thumbpress.com/lego-girl-then-and-now/ I don't think that they used to be gender specific however with the Lego friends and elves sets they have definitely gone that way

nf8nnfufuu 7y ago
That's just cherry picking, or a set up. Girl "now" could just as easily have built any other number of sets. Gender specific - well the market to both boys and girls. What else should they do? Try to sell "friends" to boys and "warrior robots" (or whatever) to girls, just to please the feminists? I don't think they would mind girls buying the warrior stuff and boys buying the friends or elves stuff. More sales for them.

teniutza 7y ago

I can only say that my 6 yo daughter has more LEGO (Frozen and/or Friends) sets than I have (Technic or Creator).

jacquesm 7y ago
Shouldn't that be the expectation ;) ? /me is still way ahead of his children, hah!

nf8nnfufuu 7y ago

That's just bullshit, a narrative feminists peddled by posting selective pictures and ads of LEGO sets. They even complain about modern "girl's Lego", instead of being happy that it brings girls to using Lego. It also doesn't make sense to complain about a Lego car as enforcing gender stereotypes. Don't they want girls to build cars? It is so illogical. They claim girls are not interested in engineering (cars), because of Lego not catering to girls, and at the same time claim Lego cars don't appeal to girls. As if company bosses would shun earning billions by refusing to market to girls, just to enforce gender stereotypes. Companies want to make money. That's it. The new "themed" sets apparently sell better than the "random box of colored bricks" from the past.

bluetomcat 7y ago
> The new "themed" sets apparently sell better than the "random box of colored bricks" from the past. In the 1990s, almost no sets were "random boxes of colored bricks" and they were all themed, but the themes weren't the commercialized junk they are today. You had Castle, Pirates and Space without any references to movie characters and the structures were rather harmonic without too many special or overly-sized parts. The minifigs had serious faces and were not cartoonish. A child would be able to invent its own story and get creative with those themes, rather than using the toy to play when it's not watching the movie.
- 9nGQluzmnq3M 7y ago
  Oh, give me a break. Every Lego Star Wars or Ninjago set my kids have gotten has long since been dismantled and reassembled into new creations.
  - Symbiote 7y ago
    It is reasonable to say that 2019's "Star Wars" is commercial, but the 1990s "Space" sets weren't commercial. Some parents prefer not to have brands or advertising within their children's toys, and Lego used to be free from this influence.
    - wodenokoto 7y ago
      No, it is not reasonable to say 'the 1990s "Space" sets weren't commercial.' Of course they were commercial. They did a space theme because they thought it would sell, just like they are now doing Star Wars because they sell.
- nf8nnfufuu 7y ago
  Apparently the "commercialized junk" sells better, though. Lego was close to going bankrupt in the 90ies. Apart from the price, I personally can't really complain about the modern Lego sets, either. They are nice puzzles, and my kids like to play with them. After a while they fall apart, and new things can be built. I don't think Lego wants to pay for expensive Hollywood brands. They always try to establish their own brands, too, like Ninjago, Lego Movie, Nexo Knights. Often it seems the Hollywood stuff simply sells better.

bildung 7y ago

Of all toy companies Lego is probably the last one to be criticized like that. Lego has famously worked against that impression for decades, e.g. [0] from the 70s and [1] from the 80s. [0] https://imgur.com/gallery/XmlDUox https://imgur.com/gallery/XmlDUox [1] https://imgur.com/gallery/xwAsW56 https://imgur.com/gallery/xwAsW56