Oh no, this is dead serious. Even 2 minutes of listening to the recording makes that clear. Consider that an enormous and often unheralded component of success

Oh no, this is dead serious. Even 2 minutes of listening to the recording makes that clear. Consider that an enormous and often unheralded component of successful design [thinking] projects is cultural: are you working around people who share your process and ideation style? Is your team able to co-navigate an abductive process because there is a shared process, language, and disposition? Also consider most designers are hired to be (a) intuitive and (b) visual. The practical implications being they are usually not (A) explicit or analytical thinker nor (B) articulate. So what you have here is someone who is not especially skilled with words earnestly repeating the core dogmas of his industry, but only able to offer a mediocre "translation" of core working assumptions, process, and lingo to outsiders. In many ways this podcast/article is exceedingly standard fare, you just may not have been exposed to much of the design sphere's publication. There are a handful of thoughtfully articulate, erudite designers out there, but they are the exceptions and not the rule.