The same Edward Bernays also did a PR stunt to market cigarettes to women, calling them "torches of freedom", associating women's smoking (which was considered

The same Edward Bernays also did a PR stunt to market cigarettes to women, calling them "torches of freedom", associating women's smoking (which was considered taboo at the time) with feminism. https://en.wikipedia.org/wiki/Torches_of_Freedom https://en.wikipedia.org/wiki/Torches_of_Freedom It is covered in the Adam Curtis documentary, 'The Century of the Self'.