SBA is an interesting offering meant to address long tail brandowners who can't qualify for vendorcentral now that they raised the requirement for it to be ~$10

SBA is an interesting offering meant to address long tail brandowners who can't qualify for vendorcentral now that they raised the requirement for it to be ~$10M/year. That's all, nothing insidious here, Amazon is just trying to recapture some of the long tail it cut off earlier this year when they stopped buying direct from small vendors. This is not a good thing for boutique shops selling premium goods because Amazon will not respect your MAP. This is a reasonable deal if you're selling commodity CPG items and less sensitive to MAP but are not a big player. Source: low eight-figure seller on Amazon, had a few manufacturer/wholesaler friends get booted off vendorcentral during the VC purge earlier this year.