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A) Why would they be in an adversarial relationship with Google? B) What benefit do they get from doing something like this?
by ghobs91 7y ago
A) Why would they be in an adversarial relationship with Google?
B) What benefit do they get from doing something like this?
- namdnay 7y agoThe airlines are in a very adversarial relationship with Google. They're scared that google will take away their direct distribution channel by being better than they are.
- jonknee 7y agoSo adversarial they spend tons of money on advertising and pay Google to use ITA's software to sell tickets to their own customers.
- namdnay 7y agoThey dont have a choice about advertising. If they don’t advertise, users will see an ota or metasearch link and click on that instead. Then the airline pays a GDS commission and makes less money