I like DuckDuckGo. I use it and it's a good search service. But I'm left with a question after this site: Isn't Google's tracking a _good_ thing in many ways?

I like DuckDuckGo. I use it and it's a good search service. But I'm left with a question after this site: Isn't Google's tracking a _good_ thing in many ways? I want sites to know what I've come searching for so they can present me peripheral content I want and I want Google to know my interests so that they show me ads related to those interests. I agree Google could do more to alert users about what privacies they are giving up, and I'm glad there's good alternatives if you don't want that info tracked. I think not enough is made of the good side of Google's personalization, however.