It depends a lot on how you want to implement advertising on your site. I think running affiliate links via CJ is a much better way to go, especially if you ha

It depends a lot on how you want to implement advertising on your site. I think running affiliate links via CJ is a much better way to go, especially if you have the ability to incorporate them into your site tactically so that they are value adds and not distractions. Keep your eye out for lead gen programs as well, they often pay on sign ups as well as sales meaning they can have significant returns.