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How do you build that. I mean, what goes into building an A/B Testing system. Does it involve a bunch of statistics and maths?
by vinitagr 7y ago
How do you build that. I mean, what goes into building an A/B Testing system. Does it involve a bunch of statistics and maths?
- kingo55 7y agoIt's surprisingly simple. Split testing tools are really just feature toggles with RNG and a little tracking. The stats and maths are mostly on the reporting side. We just rely on a bunch of Chi-squared hypothesis tests - that's about the hardest part to an A/B testing system.