This article is kind of silly. The point he's making is that software ISV's are going to kill big platform players. That makes no sense. Why doesn't he say that

This article is kind of silly. The point he's making is that software ISV's are going to kill big platform players. That makes no sense. Why doesn't he say that Rovio will Apple? Oh that's because their entire business model is built on an Apple framework. Eve runs on Windows PCs using DirectX libraries. Rovio competes against other game companies for your mobile gamin' dollars. CCP competes against Blizzard for your MMO dollars. And none of the above work on competing with the frameworks they build on top of.