I'd assume it's corps blindly following metrics. "Apps with a chat feature increase engagement by 50%!!!". Hm well that correlates with more retention thus prof

I'd assume it's corps blindly following metrics. "Apps with a chat feature increase engagement by 50%!!!". Hm well that correlates with more retention thus profit so let's do that. I guess the unknown for me is are these bone headed moves overall the better choice? Are they getting more by flipping off people like here in HN or is the blind metric following actually losing them more than gaining?