Yes! And I think there's some interesting experimentation to be done between 'integrate Google Analytics' versus, make a really dead simple analytics / stats to

Yes! And I think there's some interesting experimentation to be done between 'integrate Google Analytics' versus, make a really dead simple analytics / stats tool. I'm used to GA so assume people understand it, but it's actually quite a confusing thing if you step back and assume you know nothing about how the internet plumbing works :)