I've not fleshed out his angle on this, but the first thing that came to mind was the gamification of every social interaction. "Ratio-ing" on TWIT comes to min

I've not fleshed out his angle on this, but the first thing that came to mind was the gamification of every social interaction. "Ratio-ing" on TWIT comes to mind. There was a time when we measured threads by the level of social engagement (response) rather than like/share and it was a good thing to have hundreds of replies and sub-conversations.