Despite marketers who told me to create custom content for Facebook and Tumblr, I focused on creating content for my website. 3 years later, I imagine it paid

Despite marketers who told me to create custom content for Facebook and Tumblr, I focused on creating content for my website. 3 years later, I imagine it paid off. Facebook being pay to play and Tumblr never evolved to include my demographic makes the hindsight look good.. Brand name is important, but having your users come to a third party site for access to your own work sounds extremely risky.