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Would highly suggest listening to the "How I built This" podcast[1] with the peleton founder John Foley, really great story with usual tech themes like doing th
by abuckenheimer 7y ago
Would highly suggest listening to the "How I built This" podcast[1] with the peleton founder John Foley, really great story with usual tech themes like doing things that don't scale and finding a niche but loyal customer base and expanding organically.
[1] https://play.google.com/music/m/Dmjr6m5i4h3j6gaysgjd47ryhci?t=Live_Episode_Peloton_John_Foley-How_I_Built_This_with_Guy_Raz https://play.google.com/music/m/Dmjr6m5i4h3j6gaysgjd47ryhci?...
- froindt 7y agoI was shocked at how successful he described their mall marketing! Rough quote from when I listened a week or two ago: "If I could get someone to ride the bike, there was about a 50% chance I could get them to buy it" Also rough quote: "People would ask what would happen if we went out of business. Since it was a subscription, there was an annuity value in keeping the platform going. Whoever ended up with our assets after a bankruptcy could use those revenues to spin up an instance of AWS to host the videos. I had a whole line ready to go about it."