Pretty sure the idea is not to be Netflix and offer a family plan, it's to sell a suite of features into small businesses and corporations. E.g. They just acqui

Pretty sure the idea is not to be Netflix and offer a family plan, it's to sell a suite of features into small businesses and corporations. E.g. They just acquired HelloSign. You should move to iCloud if you absolutely want those features unless they say they're building them or you anticipate some form of auto-tagging and face recognition being useful for professional/business users.