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More folks should read the 10-K [0], as it is pretty interesting. Among other things, it does say that content-blocking tools pose a threat to Google's advertis
by boapnuaput 7y ago
More folks should read the 10-K [0], as it is pretty interesting. Among other things, it does say that content-blocking tools pose a threat to Google's advertising business, and that Chrome is important to Google's product lineup.
[0] https://www.sec.gov/Archives/edgar/data/1288776/000165204416000012/goog10-k2015.htm https://www.sec.gov/Archives/edgar/data/1288776/000165204416...
- throwaway2048 7y agoThat is their 2015 10-K interesting to see that: "New technologies could block online ads, which would harm our Google business." has been amended to "New and existing technologies could affect our ability to customize ads and/or could block ads online, which would harm our business." So clearly Google now considers existing ad-blocking technology to be a threat to their business. https://seekingalpha.com/filing/4328532 https://seekingalpha.com/filing/4328532