"Clever" "marketing" language like this is not unique to Laravel, most frameworks use language like it for tag-lines on their homepage. Pyramid, a framework for

"Clever" "marketing" language like this is not unique to Laravel, most frameworks use language like it for tag-lines on their homepage. Pyramid, a framework for Python, even goes with the same "artisan" language. They're just trying to be fun, inspiring, etc From the home page of a few other frameworks: Django: "The web framework for perfectionists with deadlines." Flask: "Web development, one drop at a time" Express: "Fast, unopinionated, minimalist web framework for Node.js" Pyramid: "You need a Python web framework that supports your decisions, by artisans for artisans." Why is it clean? Build an application with Laravel and you'll find out. :) The documentation and community are excellent. I've used many frameworks across many different languages, and (imo) it really is very nice to work in. It's funny how the most negativity comes from people with very little experience, or at least recent experience, in the thing that they don't like.