You might find this wired article interesting This Psychologist Might Outsmart the Math Brains Competing for the Netflix Prize http://www.wired.com/techbiz/me

You might find this wired article interesting This Psychologist Might Outsmart the Math Brains Competing for the Netflix Prize http://www.wired.com/techbiz/media/magazine/16-03/mf_netflix http://www.wired.com/techbiz/media/magazine/16-03/mf_netflix