Hi Markku, While a normal database can give you the knowns, e.g. that Bob has seen these products, and clicked on few: Aito can give you the unknowns: e.g. Bob

Hi Markku, While a normal database can give you the knowns, e.g. that Bob has seen these products, and clicked on few: Aito can give you the unknowns: e.g. Bob might click on this item if he would see it. Another example is, that you may ask for a known product's tags in normal DB. In Aito, you may predict tags for a new, unknown product like this: { "from":"products", "where":{ "name":"rye bread" }, "predict":"tags" } Essentially: Aito serves the role of auxiliary database, a bit like ElasticSearch/Solr, but instead of providing you just the full text search functionality, it also provides you the AI functionality (predictions, matching, recommendation/personalization, statistical relation discovery)