The company I work for still uses Kissmetrics but are navigating away from it. I have to agree that the author misses the point. We’ve used them for almost...

The company I work for still uses Kissmetrics but are navigating away from it. I have to agree that the author misses the point. We’ve used them for almost... 5 years now and I have no idea what the author is referencing as their “fire” product. The UI never made much sense, and above a certain number of streaming events the live view was useless. The reporting is not great or reliable, the “SQL” report is a nightmare to use. It doesn’t follow many of the normal SQL syntax and was sorta just dropped onto users without much information besides a two paragraph help article that isn’t that helpful. Simply put, they built a great initial product and then spent so much time twiddling their thumbs to not improve the product or help customers who stream a lot of events get them into better pipelines (e.g what segment does very well) and then built out pretty shoddy reporting tools on top of it. We had to build our own reporting tools through a myriad of ETLs using spark + other technologies just to clean the events coming through. Some user error and bad eventing policies on our side? Of course but Kissmetrics didn’t do much to help customers with tooling.