Whenever they want to actually damage a company they just don't fine them. They pass a new bill, create new regulations, or take action against individuals in t

Whenever they want to actually damage a company they just don't fine them. They pass a new bill, create new regulations, or take action against individuals in the company in order to "send a message" without hurting the business as a whole, to avoid scaring off other companies. which is exactly what a serious fine would do, as it should, and as everyone (but the investors) want.