8 ms·

Anecdotally seems like impossible burger has been more commercially successful

codezero 7y ago
There's definitely a bit of an arms race going on, and it's unfortunate. I find both products to be very different, and we could stand to have some diversity in the area of alternative meat products. Off the top of my head, in terms of commercial availability I've seen them at: Beyond: - Safeway (both meat patties, and frozen boxed crumbles) - Del Taco - Carls Jr. - Veggie Grill Impossible: - Umami Burger - White Castle - Smaller retail locations - pilot w/ Burger King Beyond also has a lot of products, from sausages, crumbles, and different flavors of meat. I think Impossible is highly focused on reproducing ground beef.
- redisman 7y ago
  > There's definitely a bit of an arms race going on, and it's unfortunate. I don't follow, how is competition bad in this case? Sounds like the opposite to me.
  - Slippery_John 7y ago
    I think they're afraid that one brand will be so much more successful that the other goes away. Each brand has different flavor, texture, and nutritional profiles so if any of those are particularly important to you then it's hard to make do with one of the other options. For example, both Beyond Meat and Quorn sell meatless "beef" crumbles. Each has a noticeably different flavor and fairly different nutrition (The Quorn has significantly fewer calories, but less protein for example). I would be sad if either one went out of business because I use them differently.
    - freewilly1040 7y ago
      If they have different flavors that different people prefer then it's probably a safe bet that there will multiple companies that last in the market.
    - redisman 7y ago
      It's still such a niche market that expanding it right now is the best thing for all the players. Beyond Meat revenue is $33m compared to say Tyson at $33b. The veggie meat market is also a lot less homogenic than meats since everyone makes their own proprietary blends from thousands of possible ingredients. Compared to say cheap chicken where it's impossible to tell brands apart.
OrwellianChild 7y ago
The vast majority of Impossible Burger's distribution is in restaurants. I haven't been able to find them in stores. Beyond Burgers, I buy weekly at the local mainstream (non-Whole Foods) grocery. Comes out to about $2.50/burger. Works great for my near-vegan partner, and we can still cook out at home!

There's definitely a bit of an arms race going on, and it's unfortunate. I find both products to be very different, and we could stand to have some diversity in the area of alternative meat products. Off the top of my head, in terms of commercial availability I've seen them at: Beyond: - Safeway (both meat patties, and frozen boxed crumbles) - Del Taco - Carls Jr. - Veggie Grill Impossible: - Umami Burger - White Castle - Smaller retail locations - pilot w/ Burger King Beyond also has a lot of products, from sausages, crumbles, and different flavors of meat. I think Impossible is highly focused on reproducing ground beef.

redisman 7y ago
> There's definitely a bit of an arms race going on, and it's unfortunate. I don't follow, how is competition bad in this case? Sounds like the opposite to me.
- Slippery_John 7y ago
  I think they're afraid that one brand will be so much more successful that the other goes away. Each brand has different flavor, texture, and nutritional profiles so if any of those are particularly important to you then it's hard to make do with one of the other options. For example, both Beyond Meat and Quorn sell meatless "beef" crumbles. Each has a noticeably different flavor and fairly different nutrition (The Quorn has significantly fewer calories, but less protein for example). I would be sad if either one went out of business because I use them differently.
  - freewilly1040 7y ago
    If they have different flavors that different people prefer then it's probably a safe bet that there will multiple companies that last in the market.
  - redisman 7y ago
    It's still such a niche market that expanding it right now is the best thing for all the players. Beyond Meat revenue is $33m compared to say Tyson at $33b. The veggie meat market is also a lot less homogenic than meats since everyone makes their own proprietary blends from thousands of possible ingredients. Compared to say cheap chicken where it's impossible to tell brands apart.

OrwellianChild 7y ago

The vast majority of Impossible Burger's distribution is in restaurants. I haven't been able to find them in stores. Beyond Burgers, I buy weekly at the local mainstream (non-Whole Foods) grocery. Comes out to about $2.50/burger. Works great for my near-vegan partner, and we can still cook out at home!