So what? These sorts of criticisms are irritating. "Such and such is just virtue signalling and therefore bad" makes no sense. Everyone virtue signals all the t

So what? These sorts of criticisms are irritating. "Such and such is just virtue signalling and therefore bad" makes no sense. Everyone virtue signals all the time. It's just one of those things that human beings do. Accusing others of "just" virtue signalling is itself a signal of ones own virtue (in having deeper, more meaningful motivations).