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"Likely to continue increasing YOY"? Says who? Groupon? At least one compelling academic argument why Groupon's 'deal hawk' business model is not built for sus
by phillian 16y ago
"Likely to continue increasing YOY"? Says who? Groupon?
At least one compelling academic argument why Groupon's 'deal hawk' business model is not built for sustainable growth:
http://docs.google.com/viewer?a=v&q=cache:cpoGFpYf78oJ:www.ruf.rice.edu/~dholakia/Groupon%2520Effectiveness%2520Study,%2520Sep%252028%25202010.pdf+HOW+EFFECTIVE+ARE+GROUPON+PROMOTIONS+FOR+BUSINESSES%3F&hl=en&gl=us&pid=bl&srcid=ADGEESiKMv59au7xMTFYAvrSqNyGrQnXbaGIqhC-gkmX8kUuk5rxWLwQvyTahVeVRVYRqckuMs0pojy_BwAORh-A_CiV29mr14KO8nsY7RbCK41qOdoQP0eUfmxSjUvh9wQdLiO6aZPM&sig=AHIEtbSeO_Jp_agyVX7UjaNE8y8fYqUxGw http://docs.google.com/viewer?a=v&q=cache:cpoGFpYf78oJ:w...
- d0mine 16y agoCould you elaborate? The survey says that Groupon promotions are profitable for two thirds of businesses and three of five (of all businesses) would run another Groupon promotion again.
- andreyf 16y agoHah, funny how such reason and logic didn't make it to the top of hacker news. Great link, thanks.