"Amazon is requiring a $35,000 ad budget to run the spots at 5 cents per view to run the ads for 60 days" This pretty much excludes small to mid-sized sellers.

"Amazon is requiring a $35,000 ad budget to run the spots at 5 cents per view to run the ads for 60 days" This pretty much excludes small to mid-sized sellers. They are obviously targeting bigger companies with bigger budgets. With that in mind, I don't see it as a competitor to Google/YouTube or Facebook YET. If they open it up to lower budget campaigns, I can absolutely see it making a dent in YouTube ads.