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Marketing 102 for Engineers
- samebreath 8y agoI love this focus on the funnel. Yes, a "funnel" isn't a completely accurate representation of how people buy. All models are wrong, some are more helpful than others, and this one remains helpful.
- legitster 8y agoIn case this article didn't make it clear, the purpose of the funnel is to divide up your customer flow into measurable areas. It's okay to make a funnel with two or seven stages so long as you can measure each distinctly, and it is useful to troubleshoot your marketing. (Although using industry standard terminology is helpful).