Google didn't need search.com. 37Signals didn't need basecamp.com. If mint.com were mintybooks.com you would have found it anyway. The owners of schoolbinder.c

Google didn't need search.com. 37Signals didn't need basecamp.com. If mint.com were mintybooks.com you would have found it anyway. The owners of schoolbinder.com wanted a ridiculous amount. We went with myschoolbinder.com. People are finding us. Were making money. I wouldn't spend much on it. Find another catchy name.