Would guess it's based on their acquisition of http://www.like.com/ http://www.like.com/ Edit: Yes, http://www.ibtimes.com/articles/81927/20101115/google-fashi

Would guess it's based on their acquisition of http://www.like.com/ http://www.like.com/ Edit: Yes, http://www.ibtimes.com/articles/81927/20101115/google-fashion-website-boutiques-com-like-com-acquisition-froogle-look-book-ebay-amazon-fashion-in-f.htm http://www.ibtimes.com/articles/81927/20101115/google-fashio... http://techcrunch.com/2010/11/15/google-to-enter-fashion-shopping-territory-with-launch-of-boutiques-com/ http://techcrunch.com/2010/11/15/google-to-enter-fashion-sho... http://tech.fortune.cnn.com/2010/11/17/googles-boutiques-com-opens-for-business-today/ http://tech.fortune.cnn.com/2010/11/17/googles-boutiques-com...