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Ask HN: Help me chose a name for my business

2 points by Retailslave 16y ago

I'm starting a small business and I need to create a business card and name for my business to hand out to people. The business is mainly an automotive parts distributor. I'm selling fluids, oil, and things like that.Think less actual physical automotive "hardware" and more of stuff like oil filters and sparkplugs and break fluids. 1. Where can I get business cards for cheap? Should I go to a physical store or do it online? 2. What are things I should consider when creating the business cards. 3. What are the things I should consider when choosing my business's name? Any other tips would be highly appreciated, thanks HN!

thetrumanshow 16y ago
1 & 2) http://www.printingchoice.com/battle-of-the-business-cards/ http://www.printingchoice.com/battle-of-the-business-cards/ 3) Ideally, the name should describe what you do (or at least symbolize it), or be incredibly memorable. It takes a while to come up with a good name. Spend the time necessary to pick the right one.
michael_dorfman 16y ago
If you're in the midst of starting a new business and your biggest concern is business cards, you're prioritizing wrong. To answer your questions: 1) Who cares? It's trivial. If the expense of the business cards is enough to trip you up, you've got bigger problems to focus on. 2) Double-check the spelling. (You misspelled "brake fluid" above.) 3) Choose a name that will resonate with your customers. Make sure it's easy to say and spell. And, try to get one with an available domain name.
- Retailslave 16y ago
  Any recommendations?
shanes 16y ago
I love these "Help me name my business" kind of questions on HN. It allows me to go a little crazy with my creativity. Anyway, here are my ideas. First, the serious ones (stupid ones to follow) Parts Smart Parts Mart Car Gutz Purr-fect Auto Parts The Autocrat (or The Auto-Crat) The Auto-Dialler The Auto Loader Now, as promised, the ridiculous ones (the ol' reverse-psychology trick of telling your customers you're serious by giving yourself an un-serious name) Mister Smarty-Parts Major Partz Underhoods Captain Sparky The Great Crate Heap o' Fixin's Drivin' Monkey, The Car Parts Junkie I Heart Parts Mister Friendly's Autocracy Sloppy Jalopies
- Retailslave 16y ago
  I actually like some of these. However, these seem to be directed at a retail crowd. I am distributing to mechanics. I'm not sure if they'll enjoy Autocrat automotive supplies, despite the fact that I love that one. It's actually very smart.

2 points by Retailslave 16y ago

thetrumanshow 16y ago

1 & 2) http://www.printingchoice.com/battle-of-the-business-cards/ http://www.printingchoice.com/battle-of-the-business-cards/ 3) Ideally, the name should describe what you do (or at least symbolize it), or be incredibly memorable. It takes a while to come up with a good name. Spend the time necessary to pick the right one.

michael_dorfman 16y ago

If you're in the midst of starting a new business and your biggest concern is business cards, you're prioritizing wrong. To answer your questions: 1) Who cares? It's trivial. If the expense of the business cards is enough to trip you up, you've got bigger problems to focus on. 2) Double-check the spelling. (You misspelled "brake fluid" above.) 3) Choose a name that will resonate with your customers. Make sure it's easy to say and spell. And, try to get one with an available domain name.

Retailslave 16y ago
Any recommendations?

shanes 16y ago

I love these "Help me name my business" kind of questions on HN. It allows me to go a little crazy with my creativity. Anyway, here are my ideas. First, the serious ones (stupid ones to follow) Parts Smart Parts Mart Car Gutz Purr-fect Auto Parts The Autocrat (or The Auto-Crat) The Auto-Dialler The Auto Loader Now, as promised, the ridiculous ones (the ol' reverse-psychology trick of telling your customers you're serious by giving yourself an un-serious name) Mister Smarty-Parts Major Partz Underhoods Captain Sparky The Great Crate Heap o' Fixin's Drivin' Monkey, The Car Parts Junkie I Heart Parts Mister Friendly's Autocracy Sloppy Jalopies

Retailslave 16y ago
I actually like some of these. However, these seem to be directed at a retail crowd. I am distributing to mechanics. I'm not sure if they'll enjoy Autocrat automotive supplies, despite the fact that I love that one. It's actually very smart.