This was very similar to my experience when cancelling my Amazon Prime account a week ago. It was at least five pages of trying to talk me out of it and the 'co

This was very similar to my experience when cancelling my Amazon Prime account a week ago. It was at least five pages of trying to talk me out of it and the 'continue cancelling' was similarly the more obscure/non-obvious button. It makes it feel like a very shady process without being outright deceptive.