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Really curious about the state of agency SEO services these days. Do you guys just do the standard on-page tweaks, or is there some backlink building too? I on
by nandreev 8y ago
Really curious about the state of agency SEO services these days. Do you guys just do the standard on-page tweaks, or is there some backlink building too?
I once looked into the backlink profiles of a successful SEO agency's clients and I discovered a makeshift PBN going on; they had 100s of sites ready to go and would just add client links to them. In predictable patterns (# of referrer pages would jump weekly etc.) Presumably this is fine because it's working and this is how they promise position increases / page 1 for certain kw etc.
- paulcole 8y agoWe don’t do the PBN thing. Honestly that’s pointless unless the sites have enough authority to give the shared link any value and it takes years to build up a useful network. Honestly, our work isn’t really cutting edge or innovative. Optimize content (we usually rewrite/redesign it all from scratch to hit both keywords and user-experience), claim profiles, get a few good backlinks. I think the biggest thing is simply to track results over 6+ months and react to what you’re seeing. And looking for opportunities to continue creating good long-tail content, which is admittedly a crapshoot sometimes. But by working with a lot of similar companies, we kind of have a head start on what will probably work.