I use Google photos, primarily because of how friendly it can be cross-platform. It's especially helpful that I can easily build custom albums with just a coupl

I use Google photos, primarily because of how friendly it can be cross-platform. It's especially helpful that I can easily build custom albums with just a couple of taps and usher it out to any contact, regardless of whether or not they already have an account set up. Sending invites over text message or any other messaging platform is dead simple. I used to support Apple's shared albums but I haven't been engaged with that platform since I started to use the G Photos app to back up and free storage space on my phone. It also made switching devices relatively painless since I didn't have to worry about 10+ Gb of transfer. If it didn't feel like Apple was playing catch up with Google Photos, I might've used iCloud more. Also, I hit that 5 Gb threshold very early on.