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Some key lessons: - Measure ad effectiveness before continuing to pour money into it (denial is a helluva drug). - Market to your customers, and know who they
by simplecomplex 8y ago
Some key lessons:
- Measure ad effectiveness before continuing to pour money into it (denial is a helluva drug).
- Market to your customers, and know who they are. Make sure keywords are targeting the right audience before optimizing click-through.
- All steps in the funnel are affected by the first. If you're bringing in the wrong audience, it won't matter how much traffic you drive and how many ads you place.
- igordebatur 8y agoDefinitely, what you say is correct. However, our point was "even if it seems you're doing everything right, there always are mine traps to avoid." For instance, measuring the effectiveness for us funnel-based would mean waiting for 182 on average and 23 days median.