8 ms·
Hmm, Fall behind in search, spend billions on Bing. Fall behind in mobile, spend billions on Nokia. Fall behind in social media, spend billions on LinkedIn.
by forgotAgain 8y ago
Hmm,
Fall behind in search, spend billions on Bing.
Fall behind in mobile, spend billions on Nokia.
Fall behind in social media, spend billions on LinkedIn.
Hmm, so what was that definition of insanity again?
- chiefalchemist 8y agoAll true. Yet somehow, as of today, they're still relevant. Perhaps not insane but certainly somewhat of a surprise. p.s. Given what happened with the iPod / iTunes being behind isn't always a bad thing.
- lotsofpulp 8y agoThat just makes it all the more clearer how valuable it was for Microsoft to have Windows and Office be ingrained into many organizations' workflows.
- cptskippy 8y ago> Given what happened with the iPod / iTunes being behind isn't always a bad thing. I don't think that's a fair comparison. When the iPod and then iTunes entered the scene, the MP3 player market was very small and immature. The product they put forth was untouchable because it didn't address one or two gripes with MP3 players of the time, it addressed almost all of them. The failed Microsoft products all entered mature markets with very strong incumbents. When the iPod arrived on the scene it was half the size of the Creative HDD based MP3 players that here hot shit at the time and wasn't trying to look like futuristic discman. It featured a high speed interface (Firewire) so it didn't take weeks to load your music. The interface actually helped you quickly browse your gigabytes of sound files unlike everyone else whose UIs were d-pad based nightmares that made browsing more than a few hundred MP3s a hassle. It had a rechargeable battery that lasted longer than any other player of which most were still using AA as power. The most compelling alternative to the iPod was probably the iRiver H1xx series and it didn't arrive until 2 years later and still had a horribly crippled UI but equally high price. All the incumbent tech giants including Microsoft, Oracle, Apple, and Google entered the markets they dominate when those markets were very immature and relatively new. Their products had multiple advantages over the competition, if any, and quickly captured the market before anyone realized what happened.
- chiefalchemist 8y agoFair? Perhaps not line for line. But it's not important at that level of detail. My point is, I think if you asked most people "Who invented the MP3 player?" they'd say Apple. That's just not the case. Refined it? Yes, obviously. But they certainly weren't first. Long to short, execution matters. There a tons of ideas sitting in the idea gravy yard, not because they were bad ideas, but because they were executed badly.
- cptskippy 8y agoThe comparison is completely invalid. If Apple was entering a mature market with an incumbent MP3 player that was comparable to the iPod or even better, then Apple would have had an uphill battle. They didn't. They entered a market with clearly the best device by a fair margin and people flocked to it. The Search, Social Network, and Mobile OS markets were very mature when Microsoft entered market and the products they offered weren't discernably better let alone substantially better.
- chiefalchemist 8y agoFor the record, it's because of Apple that you can say the MP3 player market was not yet mature. Regardless, my point - which might be different than your point - is first isn't always best; and that Apple's reputation as a ground-breaker can be, at times, overstated.
- deleted 8y ago[deleted]
- justinclift 8y agoMaybe they're practising for something instead?
- alkonaut 8y agoFall behind on Cloud, launch Azure. Perhaps it's a sign that they are better at launching huge moonshots than aquiring?
- itomato 8y agoPerhaps when no innovation is required. They have a terrible record of leading the way into new territory, and a questionable one when the growth engine is acquisition. Azure was another copycat product.
- alkonaut 8y agoWell they aren't really famous for innovation for large products (but they do innovate quite well in the small e.g. languages/research). The question here was about copying: when you are after in an area, do you aquire something or lauch a large project to catch up. That doesn't even make sense for non-copycat products.
- raldi 8y agoXbox worked out
- mikhailfranco 8y agoimsanity?