"It didn’t try to pay for reviews, as some sites have." It certainly did, as someone points out in the comments at the Times. Craigslist was littered with ads

"It didn’t try to pay for reviews, as some sites have." It certainly did, as someone points out in the comments at the Times. Craigslist was littered with ads for Yelp reviewers a few years ago when I was last looking for a job.