My advice would be the following: look at the common questions students have and give 2-3 specific examples (with screenshots) of how they'd use your product.

My advice would be the following: look at the common questions students have and give 2-3 specific examples (with screenshots) of how they'd use your product. For instance SN1/SN2/E1/E2, figuring out nomenclature, reactions of alkenes, etc. Show how your downloadable guide solves their specific problem. BTW I'm basically in your exact same space: masterorganicchemistry.com