my understanding (without research) was that one of the founders of IDEO created the concept so they could broaden their client pool from traditional design to

my understanding (without research) was that one of the founders of IDEO created the concept so they could broaden their client pool from traditional design to finance / business consulting. https://trydesignlab.com/blog/great-design-thinking-tim-brown-ideo/ https://trydesignlab.com/blog/great-design-thinking-tim-brow...