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Waymo used "self-driving" in the article's title and twice in its first sentence, literally doubling down with that messaging.
by malcolmwhite 8y ago
Waymo used "self-driving" in the article's title and twice in its first sentence, literally doubling down with that messaging.
- jbob2000 8y agoNo, that's part of the strategy of shifting the messaging: Use both phrases together so people associate them, and then slowly drop the phrase that you want to go away.
- jsight 8y agoYeah, but the alternative bet is that they want the "safety driver" part to be the part that eventually goes away. If they want public acceptance, it will make sense to keep safety drivers. Eventually they will go the way of the elevator operator.