I assume it's to underline the "smaller" argument. Working at Canonical, none of the other companies on that list is "small". I think AirBnB is the smallest tha

I assume it's to underline the "smaller" argument. Working at Canonical, none of the other companies on that list is "small". I think AirBnB is the smallest that isn't us, and it's got over a thousand. I don't know how big it was when it made the font though.