Agreed. Yet, to a lot of the readers here, it's impossible to understand why the "little things" make a big difference. They simply cannot understand why this a

Agreed. Yet, to a lot of the readers here, it's impossible to understand why the "little things" make a big difference. They simply cannot understand why this attention to detail in a product is worth paying for. And I think this is key to Apples success, because I suspect that a lot of CEOs and product managers in other companies simply don't see this either. You see this with a lot of laptops where the only attention to detail is in the obviously visible parts. Compare this to Steve Jobs / Jony Ive that obsess over how their products look on the _inside_ (http://www.folklore.org/StoryView.py?project=Macintosh&story=PC_Board_Esthetics.txt&characters=Steve%20Jobs&sortOrder=Sort%20by%20Date&detail=high&showcomments=1 http://www.folklore.org/StoryView.py?project=Macintosh&s...)