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Button design seems disorganized. I see 3 different button styles on home page. Only the latest news should be shown on home page with a link to the rest on an
by perucoder 16y ago
Button design seems disorganized. I see 3 different button styles on home page.
Only the latest news should be shown on home page with a link to the rest on another page.
The wording "There is a free plan" seems confusing. Does this mean that there other plans I have to pay for? I didn't see any on the site, so I'm assuming its all free. Maybe reword or get rid of it.
I answered my own question once I signed up. It would be better to put a link to all the plans up front, rather than showing after I sign up. It might even be better to combine the basic membership and 5 day free trial. Make it so they automatically get the 5 day trial and then have it revert to a basic membership.
On the personal ww.com home page, the icons seem amateurish. Can these be replaced with more stylish icons? There are a ton of free icon sets that would look better than these.
top nav links are confusing, as they all lead to an upgrade page if I'm not an elite member. These should be combined into 1 page with a title like "Benefits of upgrading to an elite membership"
Overall, site design needs to be upgraded as I get the sense this is a scam site. Look for some free templates that can give it a more professional look. Not trying to be harsh, but wanted to give honest feedback.
- jacquesm 16y agoThank you for the very useful feedback. We will take your advice to heart (we really will!) and work it in to the redesign specification. And I agree with everything you wrote, the site is essentially unchanged from the last 5 years. The button and the 'there is a free plan' are actually part of an ongoing AB test to see what works in terms of conversion. You've confirmed my suspicions there :) thank you again, if I can return the favor let me know, j@ww.com is my email.