Intel's gross margins are high enough (especially on the higher end chips) that it makes sense for Apple to design their own chips for Macs. Rumors are pointing

Intel's gross margins are high enough (especially on the higher end chips) that it makes sense for Apple to design their own chips for Macs. Rumors are pointing to 2020 for when it will first happen. Macs could then be cheaper and better than the competition (or significantly more profitable).