Don Tempelton's Sales Ready Product concept [1] (adopted by Sequoia), especially the ideas around MVP vs. SRP [2] were very useful to me. Summary To transform

Don Tempelton's Sales Ready Product concept [1] (adopted by Sequoia), especially the ideas around MVP vs. SRP [2] were very useful to me. Summary To transform your product into a Sales Ready Product, you need: - Unified Engineering, Product, Design and Sales teams - First-hand customer research - An inventory of customer objections - Understanding of what matters most to customers (and what you can ignore) - A qualification list (and the right initial customers) - A demo that uses data from the prospect and includes a light switch moment - Standardized and unified sales training and materials [1] https://www.sequoiacap.com/article/srp/ https://www.sequoiacap.com/article/srp/ [2] https://www.inkling.com/sequoia/ https://www.inkling.com/sequoia/