5 ms·
Absolutely. It’s not limited to marketing either, management theory is full of this too. Almost all of Frederick Winslow Taylor’s work and reputation was buil
by george_morgan 8y ago
Absolutely.
It’s not limited to marketing either, management theory is full of this too.
Almost all of Frederick Winslow Taylor’s work and reputation was built on unverified case studies and anecdotes. (A great book on this is ‘The management myth’.)