5 ms·
Many retailers, supermarkets, etc do this. Best Buy for example has the brands Insignia, Dynex, Rocket Fish, etc. Given that Amazon owns Whole Foods and has sev
by BucketSort 8y ago
Many retailers, supermarkets, etc do this. Best Buy for example has the brands Insignia, Dynex, Rocket Fish, etc. Given that Amazon owns Whole Foods and has several retail locations, it makes sense that they are adopting this classic strategy.
- decasteve 8y agoI still buy Staples branded stuff for the office. I don’t see it as anything shocking. It’s a logical move.
- criddell 8y agoStaples' in-house products are generally branded as Staples, right? I like that because there's no confusion or deception. When BestBuy sells Insignia or Amazon sells Arabella, I think there is some deception happening. They should at least at "by Amazon" to the name.
- jrs235 8y agoMenards does this too with Midwest Manufacturing.