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I generally agree with this, but it really depends on the consumer not being lazy. We all have the friend that scours the forums, but 10x more friends that just

I generally agree with this, but it really depends on the consumer not being lazy. We all have the friend that scours the forums, but 10x more friends that just buy the highest rated item on Amazon.

abakker 8y ago
Even the ratings on Amazon are more than a single article/ad in reader's digest, or just hearing about it from a friend.