5 ms·
Always wondered how magazines could afford to pay for this?
by dshibarshin 8y ago
Always wondered how magazines could afford to pay for this?
- schoen 8y agoI remember a reprint of a MAD Magazine issue from the 1960s or 1970s that was making fun of magazines' extravagant promotions to boost their circulation. The cartoon showed a magazine publisher personally visiting a non-renewing subscriber and offering him a serious of inducements to renew, culminating in the offer of the publisher's daughter's hand in marriage if the subscriber would agree to continue his subscription for another year. In the punchline, the publisher said something to the effect of "and that's how we keep our subscription figures climbing!".
- secabeen 8y agoThe auto-renewal. Most people will forget about the renewal, then renew after a year at full rates.
- jiaweihli 8y agoIsn't the easy solution to this to immediately cancel auto renewal right after subscribing?
- friday99 8y agoAd revenue. You are the product not the customer, same in print as online ;)