I am not a native speaker but the repetition of "best X we have ever built" or "best X yet" or "most advanced" and their unimaginative variations took away what

I am not a native speaker but the repetition of "best X we have ever built" or "best X yet" or "most advanced" and their unimaginative variations took away what could have been one of the best (pun intended) product launches of the year.