7 ms·

stock LEGO in sets is around 10 cents per piece. technics are more expensive. Looking at Ebay, it looks like 30-50 cents on average. You are looking at $200K

• Fricken 8y ago
  Relative to the retail price, the manufacturing cost of Lego elements are pennies on the dollar. For a $50 starwars set there might be 50 cents worth of plastic. The metal injection moulding dies cost tens of thousands, but one die can mould 120 million basic 2x4 bricks over it's lifetime. Of course there's a whole other wing to their factories for sorting pieces into sets, they release hundreds of different sets a year which design teams spend months prototyping, they spend huge on marketing, community outreach, and licensing fees, and a non-trivial portion of their manufacturing capacity goes to Legoland resorts and projects like this Bugatti Chiron build. Nonetheless, the Lego group commands Apple-like profit margins. Still, for the consumer the value proposition on a Lego purchase is very good, because it's value doesn't depreciate over time. In fact, vintage Lego sets have appreciated on average 10% per year over the last decade. Buying Lego is money in the bank, presuming you keep your Lego inventoried and save the boxes, stickers and instructions.